MASTERING BRIDAL MAKEUP AND CREATING A BOOMING BRIDAL BUSINESS
Many Teach Bridal Marketing, But most have not "Successfully Mastered" the industry. Focusing on bridal makeup over 20 years ago, Donna Mee generated $110,000 her first year by her 3rd year, she had a large team of hair and makeup artists and was doing an average of $30,000 a month in business Today, the industry is larger than ever and much easier…. Once Donna shows you how!
DAY 1 / MASTERING BRIDAL MAKEUP
This hands-on class is for makeup artists desiring to or currently working with brides. Although bridal makeup is common for retail and salon artists, most do not have the necessary knowledge to to excel in their field. Of course the bride must look great in person but of equal importance, her makeup must be long lasting as a the average wedding day is about thirteen hours from the time the brides makeup is done until the last guests leave the reception and she is alone with her husband on her wedding night. In addition, the makeup must look great for the brides video and photographs which are often taken both indoor and outdoor and at all different times of day.
Discover the 10 things that determine how to custom design each brides makeup look and how her ceremony date, time and location is the key to the selection of colors and formulas for each bride. Also learn what you need to discuss with the bride prior to her preview consultation and at the preview so that you can offer your client more advanced techniques and services than the competition.
Learn how to understand the challenge of interpreting the best makeup colors and application for a brides constantly changing light she will be seen in. Such as indoor and outdoor at all different times of day. Students will also learn the how makeup photographs with and without a flash and be taught how to determine which makeup brands and products are photo-friendly and which to avoid as a professional.
DAY 2 AND 3 CREATING A BOOMING BRIDAL BUSINESS / MARKETING CLASS
This is truly a mega "light bulb moment" workshop, Artists will discover a successful path with a plethora of insight & advice on business, marketing and sales. Learn many creative and free resources to advertise and promote your services. Discover ideas and steps on how to find brides, successfully explain and sell your services, increase your booking ratio and expand the size of each clients booking. Artists will also learn to simplify scheduling, improve their collection of fees and cut down on paperwork.
Gain valuable insight on marketing for the bridal industry that would take decades of experience, mistakes and hard lessons learned to develop otherwise. If you are SERIOUS about starting or expanding a bridal makeup business, this 3-Day Master Class is a great investment of your career.
- Weddings 101
- Expanding your services
- How to avoid the mistakes most artists make
- How to explain your services
- Client log/Booking forms
- Creating literature
- How to take bookings
- Scheduling/balancing appointment times
- Client contracts
- Invoices and follow-up service
- Collecting fees
- Creating a referral network
- How to acquire free advertising/press
- Advertising without wasting money
- Bridal conventions the right way
- Snowballing your business
- How to expand your client services
- Booking the entire bridal party
- Getting multiple bookings from each bride
- Working with assistants
- On-location preparation
- Successful preview consultations
- Communication skills
- Troubleshooting in all aspect
3-Days 18hrs $985
Day 1 Mastering Bridal Makeup 5 Hrs $265
Day 2 Creating a Booming Bridal Business Part 1 is 6.5 Hrs $375
Day 2 & 3 of Creating a Booming Bridal Business Part 1 & 2: 13 Hrs $750
All 3 Days $1015
plus $30 registration fees
CONTACT US for dates
(1st Day: 5pm - 10pm and the 2nd & 3rd Day: 4pm - 10:30pm)